This article comments on the common goal of consumer attraction among various consumer packaged goods companies during the holiday season. A 2.3% increase in overall holiday sales is expected for this year over last year, and much of this increase, as Wal-Mart Stores’ chief executive says, will be as a result of a “price-focused” approach to marketing.
This past September, the back-to-school season increased the consumer demand; however, lately, customers just aren’t buying as much. A mother of two in St. Louis explained: “I can’t spend what I would like to spend in fear of the well running dry.” It is evident that this price-focused device of marketing is highly necessary. The increasing prevalence of sales on consumer-packaged items will boost companies’ net profit substantially.
http://online.wsj.com/article/SB10001424052748703298504575534322091748554.html
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