On October 20th, Graco recalled about 2 million of its strollers. In-between 2003 and 2005, four babies were strangled due to Graco’s stoller models. It is said the US Consumer Product Safety Commission (CPSC) warned the industry about possible deaths in strollers and urged companies to redesign their strollers. The CPSC ordered the recall today after a fresh review of old cases involving strollers and finding that additional fatalities can be tied to Graco Products. CPSC spokesman, Scott Wolfson, recently stated, "We reached a point where we needed to do a recall of this product to help prevent any further harm to children.” In March of this year, Graco also recalled 1.2 million highchairs which was prompted by 464 incident reports and 24 injuries.
As a consumer, it seems as if Graco is not a very good company to trust, especially when concerned about infant safety. It is likely that these recalls will continue to be very detrimental to Graco’s company and their customer satisfaction.
This issue threatens consumers' views of Graco's Corporate Social Responsibility. These issues should be a top priority of every company, for without brand and customer loyalty, the company is nothing. Disregard consumers' preference or insistence, an issue like this will affect customer recognition in general.
ReplyDeleteI agree, but what about the costs of in the supply chain. I think that the costs are worth it, but when is it worth it to just keep the strollers on the market. I think it never is, but it can be argued that people should know and if they still buy from Greco, it's their own fault if something happens. What do you think?
ReplyDeleteI believe that all companies try to put their Corporate Social Responsibility first. Graco can't possibly predict everything that could go wrong with the product. They expect that children will be sitting up in the stroller and they make the precautions for that. I believe that in this situation, Grace did all they could to prepare. In future models though, they shouldn't let it happen again.
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