The Nielson Company, along with Walgreens and the Women's Business Development Center, is holding a Consumer Product Enhancement Competition in Illinois. Eligible candidates are females who own Illinois-based consumer product businesses. The winner receives $10,000, $5,000 worth of technical support, and advice from the Nielson Company, which is "a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets." The winner will be announced on December 15th and by using the prizes, the winner will have the opportunity to place her products on the shelves at Walgreens.
This is a great way to introduce new players in the consumer products industry into the mainstream market (via Walgreens). It will also strengthen such players with the help of the Nielson Company. As a result, competition among similar companies may increase, leading to a wider variety (and higher quality) of goods for consumers.
http://www.kansascity.com/2010/10/11/2297518/the-nielsen-company-joins-with.html
http://www.nielsencpecompetition.com/
I agree with what Kelsea said about this competition. Not only will new products be introduced to the market, Nielson Company will probably benefit from better public relations. By holding a contest and including such valuable prizes, the company's name may stick in the minds of consumers and they too may experience increased profit.
ReplyDeleteThe consumers also benefit from this contest because the new product that will be put on the shelves could be the next Burt's Bees. People could love the product--a love that would not have been found without this contest.