"At L’ORÉAL, we believe that everyone aspires to beauty. Our mission is to help men and women around the world realize that aspiration, and express their individual personalities to the full. This is what gives meaning and value to our business, and to the working lives of our employees.
We are proud of our work."
We are proud of our work."
Overall, this mission is all about helping the consumer. If the consumer is happy, they are happy. They do this by making their products so that consumers can use them and be beautiful, inside and out. This mission, though not as detailed as some of the others we have seen in class, tells the consumer who they are and why the consumer should by L'Oreal's products. If they didn't have a mission statement that told the people that L'Oreal cares, people might not be so inclined to buy from them. This adds to competition because without a mission statement like this, they would not have as many customers and would not be such a large competitor in the Consumer Products Industry.
http://www2.lorealusa.com/_en/_us/html/our-company/mission.aspx?
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