Consumer trends are very important for CPG companies to take into account for they affect companies' marketing strategies. Consumer demographics are a key trend. For example, according to US census data on NetAdvantage, the age bracket demographic including 45-65 year-olds will make up 26% of the nation’s population by 2015. Companies are realizing this, and they are more strongly directing their marketing goals towards this specific age bracket. Perhaps businesses will emphasize skin repair and beauty products over other personal care products.
CPG companies also pay close attention to trends in household income. For example, while in 2008 20.5% of households made $100,000 or more, in 1970 only 7.7% of households made this much money and 22.6% of households made between $50,000 and $75,000. CPG companies must pay attention to these numbers when formulating marketing plans and target markets for their marketing. If more people have or are predicted to have more income in a particular year, companies must adjust accordingly.
http://www.netadvantage.standardandpoors.com/NASApp/NetAdvantage/showIndustrySurvey.do?code=hnd
I also agree that the companies will focus on skin repair and beauty products, seeing that 26% of the population will be between the ages of 45-65 years old by 2015. With that said, where products are sold will become an issue, as well. Many people in that age bracket purchase items based on ease; consumer products should be placed on drug store shelves instead of department store counters since their locations tend to be more convenient.
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