Today's society has become very aware of our environment. Damaging effects of careless consumers in the past, such as CFCs in hairspray used by many females, have left a huge imprint on our world today. Many up and coming businesses,like the Green Paper Company, are taking the consumers' preference of "green" into account when starting up. Existing companies are launching new lines of eco-friendly products to keep up with such competitors. One example includes Clorox, which has a new line called Green Works, which is comprised of natural household cleaning products. The green trend has created a new branch for starting businesses and has forced older businesses to accommodate to the new consumer preference.
http://www.clorox.com/
greenpapercompany.com
This will definitely increase competition because people today like companies who try to "do good" for the environment. Not only will this new company get more customers, but this will also increase competition because people will have to choose between a company that sells a product which may hurt the environment but cost less and a company that takes care of the environment and costs more.
ReplyDeleteIt's great to see a company who is focused on using "green" products in their production and every aspect of their company. I agree with Molly in that this company will increase competition, homever, when it comes down to the cost of manufacturing "green" products, it is very exspensive. Right now, the majority of consumers are looking for "the deal" rather than what products are friendly towards the environment. I still believe this company will appeal to consumers, but it may only be a small group of consumers.
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